SOSIALISASI PENGGUNAAN APLIKASI KEUANGAN MONEY MANAGER UNTUK MENINGKATKAN LITERASI KEUANGAN PADA MASYARAKAT BATUBARA

Abstract

The level of financial literacy among Indonesians, particularly in Batubara Regency, remains relatively low. This results in ineffective personal financial management and a high risk of household financial problems. With the advancement of digital technology, various financial applications, such as Money Manager, have emerged as tools that can be used to improve people's understanding and skills in financial management. This study aims to describe the process of promoting the use of the Money Manager application and assess its impact on improving financial literacy among the Batubara community. A descriptive qualitative approach was used through direct outreach activities, observations, and interviews with participants. The results indicate that the majority of participants experienced an increased understanding of financial recording, expense categorization, and monthly budget planning after participating in the outreach activities. The Money Manager application was deemed easy to access and use, especially among the younger generation. Therefore, the use of digital financial applications can be an effective educational strategy to encourage sustainable improvements in public financial literacy.