ENTREPRENEURSHIP ASSISTANCE IN GREEN ENTREPRENEURSHP TO ENHANCE THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Abstract

Green entrepreneurship has emerged as a strategic approach to improving business competitiveness while promoting environmental sustainability. However, many Micro, Small, and Medium Enterprises (MSMEs) still face limitations in implementing environmentally friendly business practices due to a lack of knowledge, skills, and access to sustainable business models. This community service program aims to enhance the competitiveness of MSMEs through green entrepreneurship assistance. The program was conducted through training sessions, practical workshops, and continuous business mentoring focusing on sustainable production, eco-friendly packaging, waste management, and green marketing strategies. The results indicate improvements in participants’ understanding of green entrepreneurship concepts, adoption of environmentally friendly practices, and increased market competitiveness. This program demonstrates that structured assistance in green entrepreneurship can effectively support sustainable MSME development and local economic resilience